New Video: Scheme – La Clika (Official Music Video)

La Clika – Available NOW on iTunes
Purchase Your Clika Shirt NOW Dimex1 .com

Directed and Edited by Sense Hernandez and Tony Shane
Written by Scheme – Produced by Serious

Scheme and Beast Factory Films present the official video for La Clika. This is Scheme’s 1st official release in Spanish and English; as he proceeds to bridge the gap between both cultures that raised him.

The video for La Clika showcases Scheme with the support of his city, as well as glimpses of the Mexican culture he is proud and honored to represent. La Clika is a movement; it doesn’t matter where you are, or where you are from. Rep that.

 

New Video: J. Patron – Victoria feat. Scheme (Directed by Sense Hernandez)

victoria

Brand new video by my homie J. Patron from Cali. We collaborated on this record for his album The Bad, which you can check out by CLICKING HERE.

He came out to Chicago to film this video with myself and Sense Hernandez from Beast Factory Films. Check out the video below.

La Clika – Behind the Scenes Footage

clikavideo6

With the release of La Clika video coming very soon, we decided to let loose of some behind the scenes footage for you all to enjoy.

The video is shot and edit by George Sol for SOL Films.

Watch it and SHARE!

New Video: Scheme – Vista Del Mar (Directed by Sense Hernandez)

Scheme, along side director Sense Hernandez, release the brand new video for Vista Del Mar, which is produced by SRNC‘s own The Analyst. Scheme and Analyst have an EP in the works; with that being said, Vista Del Mar is just a glimpse of what’s to come.

Scheme and Sense Hernandez decided to keep it simple and personal on this one. Vista Del Mar focuses on family and those sacrifices we all have to make it to follow a dream. Scheme wrote and recorded Vista Del Mar with the focus of telling a part of the story; this particular story focuses on his grandma never seeing the ocean, and how he hasn’t had the chance to take her, but brought it to her sonically, with hopes of one day making it a reality. Reminiscing over family pictures, Scheme tells his story, and the story of many. Our parents left in pursuit of a dream, and all we want is to see it come true for them.

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Scheme, junto el director Sense Hernández, lanzan el nuevo video de Vista Del Mar, que es producida por el miembro de SRNC, The Analyst. Scheme y Analyst tienen un proyecto que saldra proximamente; Vista Del Mar es sólo una idea de lo que está por venir.

Scheme y Sense Hernández decidieron mantener el video simple y personal en este caso. Vista Del Mar se centra en la familia y los sacrificios que todos tenemos que hacer para seguir un sueño. Scheme escribió y grabó Vista Del Mar con el objetivo de contar una parte de la historia, esta historia se centra en su abuela que nunca a visto el mar, y como él no ha tenido la oportunidad de llebarla a ver lo, pero se lo llevó a musicalmente, con la esperanza de algún día hacer lo una realidad. Recordando con fotos de la familia, Scheme cuenta su historia, y la historia de muchos. Nuestros padres se fueron siguiendo un sueño, y lo único que queremos es verlo hecho realidad para ellos.

CLICK HERE to Purchase “Vista Del Mar” NOW on iTunes

Video: Performance Footage of Scheme at Digital Freshness

Here’s a quick clip of Scheme performing along side DJ Scend & Oscar Castillo at Digital Freshness, as they opened up for Roc Marciano.

There was a great turn out and it was an all around dope show. Check out some footage below taken by Writers Wednesday.

It’s Been One Helluva Year … 2012

2012 was personally one of my toughest years in life. I went through a lot, but thankfully learned a great deal. I am grateful for the lessons which have prepared me for what’s ahead. I appreciate those who have helped me mentally and spiritually; you all have made a big change in who I am becoming. My art is created by what I live, and this year I lived a lot. The very good and the very bad. Regardless, I am grateful for it all and plan on executing these teachings, not only in 2013, but from here on out.

For the past couple of years I do a quick recap of what my year was like musically and share it with all my people.

This year we continue tradition.

This is just an overview, there’s a lot of details and moments I can’t capture, but I’ll try my best to go through what went down in 2012.

We started off the year where we left off 2011, which was a video recap of my 2011 release part for Life That I Chose.

1. We released Life That I Chose at the end of 2011 and had a great release party at Akin which was captured by my homie Sense Hernandez.

2. DJ Scend, Slot-A and I had a dope interview over at Chicago’s very own The Hip-Hop Project radio show in regards to the Life That I Chose EP.

You can catch the interview interview by CLICKING HERE.

3. We also started off the year with a very dope show at Double Door as we opened up for Pharoah Monch. Below you can catch some footage of us doing what we do.

Hit the jump for much more…. Continue reading

Video: Heaven Show Recap

A couple of weeks ago we performed at Heaven, a show put together by BBU at The Shrine in Chicago.

The show was a benefit for those who have lost a loved one due to the violence occurring in our city.

Below you can check out a recap of the show, as well as a very touching piece on the mother who received the money ($1,000) which was collected from the show; her son had been killed just days after the Heaven benefit show.

Situations like these are what really make what I do special. Being able to help someone, even if it’s just in a small way, truly means a lot to me. Knowing that my team and I did our part to help a mother in need is very special. We understand the issue at hand is much bigger than this, and I wish we could help stop the problem before it even occurs, but at this point we are doing what we can with what we have.

God bless that family, and all of those who have lost a loved one to these streets.

- Scheme

News/Pictures: Scheme – La Clika Video Shoot Day 1 and Kingdom Video Feature

Yesterday, I had a busy day at 2 video shoots. First, Sense Hernandez and myself headed over to the Mexican Independence Parade on 26th St. in Chicago to film the 1st scenes for La Clika video.

Below you can check a few pics of the shoot:

After finishing up at that video shoot we had to head over to shoot a video for the Kingdom song I am featured on with Mig Mora and Chandler London. The homie Elijah Alvarado directed the video, which has an incredible concept.

Check out a few pictures below of the Kingdom shoot:

Be on the look out for both videos soon. Thanks to everyone involved.

Scheme and DJ Scend w/ Astonish and Oscar Castillo – Performance at Sub-T | 7/6/12

Here are some clips from last Friday’s show at Sub-T in Chicago for Rittz’ The Revival Tour.

Videos courtesy of SRNC’s own Graciela Estrello.

Hello (What Up?)

Westside

more video clips coming soon.